Past

AI & Marketing Leaders Roundtable at Sage 

A London roundtable of marketing, SEO, and AI leaders on the shift from search to AI-driven discovery and what keeps brands visible in an LLM-first world.

On the afternoon of May 28, we brought a small, invitation-only group of marketing, SEO, and AI leaders to Sage’s London office. Everyone there was working through the same shift, from search to AI-driven discovery, and hitting the same questions along the way.

The afternoon ran as two panel discussions. The first got into how in-house teams are putting AI to work in search day to day, and what that’s doing to their content and their budgets. The second stepped back to the bigger change: as LLMs decide more of what people find, what keeps a brand visible?

AI & Marketing Leaders Roundtable / Thursday, May 28, 2026 / London, UK

Who led the session

Jordan Koene emceed the afternoon and moderated both panels, alongside Lubna Quraishi, VP of Marketing at Sage, who brought the group together with him. Keeping brands visible as AI reshapes discovery is the core of Previsible’s work, so steering this conversation was a natural fit.

Jordan Koene

CEO and Co-Founder, Previsible (Moderator)

Lubna Quraishi

Vice President, Marketing UK & EMEA, Sage

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