Helpful, human content for our clients and community.
We publish insights, podcasts, hot takes, and inside scoops throughout the week, every week. Sign up to get it shipped straight to your inbox.
Fresh from Previsible
Tune in here for this week's research, podcast, and shorts. Grab your favorite bevvie and get fired up on all things GEO.
Video
Who Will the Real Winners Be in AI Search?
How Enterprise SaaS Brands Can Reclaim Organic Traffic Lost to AI Overviews
For years, enterprise SaaS SEO followed a fairly predictable model: identify a valuable topic, publish a strong page, rank well, and turn that visibility into organic traffic. AI Overviews have disrupted the last part of that equation. A high SERP ranking no longer guarantees the same click volume when Google…
Aug 11, 2026
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product…
Aug 8, 2026
Enterprise retailers index only 40-50% of their product…
Aug 8, 2026
Blog
We're dyed-in-the-wool SEOs, and we write daily. We're proud to have the best strategists, researchers, guardians, and guides in our crew, who work tirelessly to uncover what's changing in discovery, and how to execute against it.
How Enterprise SaaS Brands Can Reclaim Organic Traffic Lost to AI Overviews
Content Automations and Workflows: How Modern Teams Are Scaling Production
Google Just Turned Your Social Accounts Into Search Console Properties. Here’s Why That Matters More Than It Looks
Newsroom
Check back here for breaking news, big releases, annual reports, and more.
Podcasts
With more than 1.5M downloads since 2018, Voices of Search is ranked in the top 2% of podcasts on Apple. Tune in for fresh takes you can't get anywhere else on SEO, GEO, eCommerce, and more.
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI…
Aug 8, 2026
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy…
Aug 7, 2026
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product…
Aug 6, 2026
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM…
Aug 5, 2026