Helpful, human content for our clients and community.
We publish insights, podcasts, hot takes, and inside scoops throughout the week, every week. Sign up to get it shipped straight to your inbox.
Fresh from Previsible
Tune in here for this week's research, podcast, and shorts. Grab your favorite bevvie and get fired up on all things GEO.
Video
Who Will the Real Winners Be in AI Search?
Real Numbers, Finally: How to Read Google’s Generative AI Report in Search Console
We ran the first URL-level comparison of AI impressions against traditional search impressions on DocuSign, Sage, and other global brands. Here’s the workflow, what the data showed, and what it can’t tell you yet. For two years, almost every claim about AI search has been an estimate. Visibility scores, share-of-voice…
Aug 17, 2026
How Autonomous SEO Agents Are Replacing Traditional SEO Work
AI agents now autonomously execute full SEO workflows,…
Aug 17, 2026
AI agents now autonomously execute full SEO workflows,…
Aug 17, 2026
Blog
We're dyed-in-the-wool SEOs, and we write daily. We're proud to have the best strategists, researchers, guardians, and guides in our crew, who work tirelessly to uncover what's changing in discovery, and how to execute against it.
Real Numbers, Finally: How to Read Google’s Generative AI Report in Search Console
Newsroom
Check back here for breaking news, big releases, annual reports, and more.
Podcasts
With more than 1.5M downloads since 2018, Voices of Search is ranked in the top 2% of podcasts on Apple. Tune in for fresh takes you can't get anywhere else on SEO, GEO, eCommerce, and more.
How Autonomous SEO Agents Are Replacing Traditional SEO Work
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream,…
Aug 17, 2026
One signal every marketer should pay more attention to
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing…
Aug 16, 2026
The biggest misconception about AI bidding
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star…
Aug 15, 2026
One thing marketers trust too much
Clicks and ROAS remain the industry’s most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the…
Aug 14, 2026