Is the quality of traffic different today for local businesses?
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local results and over 1,000 local SEO tests to explain why traffic and lead quality no longer move together. The conversation covers redefining lead qualification through.
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local results and over 1,000 local SEO tests to explain why traffic and lead quality no longer move together. The conversation covers redefining lead qualification through call tracking and duration thresholds, the growing penalty risk of scaled content and link building for small businesses, and building authority through reviews, awards, and social signals rather than links. Hawkins also makes the data-backed case for YouTube over LLM optimization and the physical location requirements behind local pack visibility.
More episodes
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI.
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy.
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product.
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.