Tune in and turn up.
Cruise by for hot takes from the world's top SEO leaders, fresh perspectives about what's working, and how to make a human impact in the AI discovery landscape.
What AEO strategies are not working today?
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early.
What’s one marketing fundamental that AI will never replace?
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire.
All podcasts
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing.
One SEO habit marketers should stop doing
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and.
What’s the biggest misconception about AEO today?
Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats.
Separating AEO Expertise From Search Marketing Hype
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and.
Advice for your ecommerce team
AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief.
An SEO tactic marketers should stop doing
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers.
The biggest misconception about AI search today
Two identical searches now return different results across AI platforms, upending ranking logic. Lucas Tieleman, co-founder and CEO of Optiversal.
Why AEO Starts With Better SEO Fundamentals
AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal,.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.