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Cruise by for hot takes from the world's top SEO leaders, fresh perspectives about what's working, and how to make a human impact in the AI discovery landscape.
How Autonomous SEO Agents Are Replacing Traditional SEO Work
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream,.
One signal every marketer should pay more attention to
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing.
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The biggest misconception about AI bidding
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star.
One thing marketers trust too much
Clicks and ROAS remain the industry’s most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the.
What’s the most overrated marketing metric today?
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most.
How Bad Data Corrupts AI Bidding and CAC Performance
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks.
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI.
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy.
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product.
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM.
Your buyers are already asking AI who to trust. Let's make sure they find you.
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