One data source most SEOs are still underusing
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data.
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources.
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