One marketing metric people pay too much attention to
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than.
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than founder origins, positioning human creativity as a deployable agent at multiple process gates instead of a single QA checkpoint, and shifting measurement away from sales-qualified leads toward trust-driven signals as traditional attribution paths fragment.
More episodes
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics.
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI.
Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter.
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.