Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that.
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that positions the audience as hero rather than the founder, strategic placement of human creativity across the content workflow instead of relegating it to a final QA gate, and a content ideation model that surfaces real-time, relevance-driven topics to build audience trust—particularly in high-scrutiny YMYL verticals like cybersecurity.
More episodes
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics.
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI.
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of.
One marketing metric people pay too much attention to
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter,.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.