What’s the best advice you can give to professionals in SEO for 2026?
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who’s driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for.
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who’s driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.
More episodes
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics.
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI.
Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter.
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.